Meta is not only one of the most popular social networks, but also a very useful platform for promoting your business. Thanks to the Facebook or Instagram page, you can share valuable information, interact directly with your community and promote yourself using ads, from which you can choose various audiences.
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Although promotion on Meta is necessary for the success of a business, if you are a beginner, you can make certain mistakes that will negatively affect your profit. Here are the five most common mistakes you can make in promoting on Facebook and how to avoid them:
Mistake 1: You don't post constantly
If you post 30 times a month and then the page runs out of content for two weeks, your followers will lose interest and Meta will no longer show your posts to those who followed you. You need time to grow a page, and the key to promotion is consistency. You can post once a day or once every two days, the important thing is to do it constantly, not to leave a gap in which your community no longer receives content from you.
Of course, the reverse is also possible: post too often. In this case, followers may be bothered to see several posts from you in one day, but there are exceptions, for example, when you have an ongoing promotion.
Mistake 2: You don't create a detailed profile
A person will make an impression of your page in the first few seconds they visit it, and the actions they will take next are determined by this first opinion.
If you use poor quality pictures, do not have complete information or information about your products, visitors will not interact with your page. Here's what you need to do if you want to make a successful promotion, and implicitly, increase your audience and sales:
- In the "About" section you need to write a detailed description of your business to explain what you do; it is important to use a friendly, not very formal tone;
- Use good quality photos and make sure you have a unified image across all promotion channels;
- Put your business in the right category if you want to be easier to find by search;
- Displays contact information: site, address, phone number and hours of operation;
- Encourage customers to leave a review on your page;
- Reply to messages and comments, whether positive or negative, but do not use standardized messages, try to make each user feel special.
Mistake 3: You don't know your audience
You can promote your products to anyone, but your ads will only turn into sales when the promotion reaches key people who are interested in buying what you are selling. Thus, before implementing any type of promotion, it is important to define your audience. Who would use your product, why would they need it, how could they use it? Each audience has different priorities and issues.
Promote the page using Meta Business Suite to learn more about your audience and test different demographic niches until you find the one that gets you to buy your products. Moreover, if you don't want the message "promotion unavailable" to appear, you need to know the Meta rules. Read them carefully because there are many standards that must be met before promoting an ad.
Mistake 4: You are not using the right content type
Quality content is important for any promotion channel. If you do not have informative content, interesting and in the right format, you will not get the attention you want and implicitly, sales will not increase. Don't use too long posts! The duration of the population's attention has decreased over time, so it would be ideal to post content that is between 150 and 250 characters and necessarily provide something useful for the visitor: information or entertainment.
Don't post boring content! For an effect promotion, posts must contain something that catches users' attention, such as images or video. Try to alternate content types so that your followers don't get bored.
Mistake 5: You don't have a content strategy
Your page needs a content strategy that is specifically designed for this platform. You cannot download content directly from the site, because the way you write for Facebook needs to be more friendly, personal and thoughtful for the needs of the audience. For a successful promotion you need a well-trained team of at least one copywriter - experienced in writing short and interesting texts and an art director - who will create attractive images for your audience.
When you want to find out the price facebook promotion, contact an agency that offers this type of service.
If you want to be successful on social media, you need to be aware of all the mistakes you may make and be prepared to avoid or fix them. For the best promotion, turn to an experienced agency that will help you increase your visibility and sales.
