What you need to know about web trends in 2022?
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Digital marketing is constantly evolving since the first ad aired online. If you want your business to be successful, you need to be up to date with the latest marketing trends and constantly incorporate them into your promotion strategy.
The Covid-19 pandemic has brought changes on all fronts, from remote work to restrictions, which have had a visible effect on the marketing world as well: it has led marketers to find new ways to interact effectively with their target audience.
Here are some trends that should be adopted by any brand that wants to improve its visibility, conversions and sales in the next year.
Trends for SEO in 2022
Many businesses have moved online since the beginning of the pandemic in 2020 to ensure their survival and gain new customers. Thus, in order to achieve their goal, they needed SEO, which is constantly changing because search algorithms are constantly evolving. No dramatic changes are expected for 2022, but some trends can already be seen.
User esperience
Every user wants a website, a page or an item to load quickly and give them the information they are looking for. Any delay, even a second, can cause him to leave the website or application, and look for alternatives.
Moreover, the user experience is a factor that Google takes into account when deciding the position of a website in search. Thus, SEO specialists should focus on optimizing websites, so that they provide users with a pleasant experience.
Follow these rules for a positive UX:
Fast response time: there are a lot of ways you can make sure a page loads quickly, such as optimizing your code and choosing the right size for your photos (good resolution, fewer MBs, friendly format);
Simple and logical structure: any website should be intuitive to use so that the user can quickly access the information they are looking for;
Mobile optimization: most users no longer use a computer, but prefer to search for things on their mobile; thus, the website must be specially designed to load efficiently on mobile devices.
Keywords semantics
The vast majority of users use the internet to search for information. Search engines are able to interpret keyword semantics to determine the user's intentions and purpose.
Year after year, Google is getting better and better. For example, even an incomplete search, written grammatically incorrectly, will give you exactly the result you are looking for. Therefore, all content written for online needs to be constantly adapted, with a tendency to adopt a conversational tone, which can also be recognized by the artificial intelligence used by smart assistive devices.
Here are some SEO principles to follow for any content:
Content that answers the audience's questions: an analysis is needed to reveal what questions your potential customers have about your business; the information can then be used to write relevant articles;
Content for people, not search engines: the text must be interesting and useful, without excessive use of keywords that may make the text difficult for a person to read; the wording must be simple and easy for everyone to understand; formatting is also very important, it helps to make a text readable (use paragraphs, lists and bold); moreover, add pictures to illustrate the words;
Internal linking: naturally inserts links to other web pages that are relevant to the article;
Optimize on topics, not on keywords: to optimize the text in terms of semantics, create word combinations in the semantic field of the subject.
Trends for Social Media Marketing in 2022
The pandemic has caused people to spend more time online, regardless of platform. Thus, most brands have put more emphasis on the marketing strategy used in Social Media because that is where their audience is. When developing a social media campaign, it is good to be aware that there is a phenomenon called "cancel culture". It involves the online boycott of a person, organization or brand, by expressing negative opinions. To avoid such a situation, it is important to be aware of current events and to check every text and image to the millimeter to make sure that nothing you are promoting can be misunderstood.
Video Marketing
Video promotion is on the rise right now - a lot of people no longer want to read, they want to watch. The proof is all the platforms that have exploded lately such as TikTok, Snapchat or Twitch.
If you want to create ads that grow a brand, reach a larger audience and bring in potential customers, you need to focus on movies of various lengths. A video will be more successful the more views it has. Here are some tips for quality content:
• An optimized video must be less than 30 seconds long;
• A video must contain a description that provides more information than a movie can contain;
• Add subtitles if the characters in the movie speak, for those who don't want or can't watch the movie with sound.
If you want a successful business, you need a marketing agency that knows how to incorporate new marketing trends into the strategy of promoting your brand's products or services. 2022 brings “advertisements for people” to the forefront, where all content must be created to provide information to the liking and needs of consumers.
