UMBRA

Nov. 1, 2021

UMBRA is the first producer of premium quality hookah tobacco in the Republic of Moldova. In addition to the hookah direction, UMBRA also produces electronic cigarettes (UMBRA Puff).

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Launching a new brand in a specialized market with strict standards is always a challenge. Every step, from creating the visual identity, establishing the branding strategy, sketching the design elements, was designed to build a credible and strong player in the hookah tobacco market. The specificity of this sector places great emphasis on reputation and quality, including in terms of design.

BRANDING

Establishing a visual identity involves finding that balance between the harmony of visual elements and relevance to the target audience. In the case of UMBRA, the business model is a B2B and B2C one, so the requirements are high, especially when it comes to a new business partner on the market of the Republic of Moldova. The first impression is very important, the visual identity being the first element with which potential customers interact. The solution chosen by the Image Marketing team places the brand in the optimal area of interest and aligns the elements of visual identity with the strategy developed initially.

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